FÉDÉRATION NATIONALE DE L’IMMOBILIER (FNAIM)

A daring 360° communication strategy aiming to nourish the positioning of FNAIM through a fact-based position.
We developed BtoB and BtoC press ads, radio spots, coupled with a strong digital presence, a bite-size educational series ‘Better understanding real estate’ broadcast at 20:35 on France 2, and a TV spot on France 3 in the region. The campaign also ran in out-of-home media and in the agencies.
Results: a tremendous increase in membership requests, over 28% of fnaim.fr search queries on Google, over 10 points on the contemporary scale.