ABBÉ PIERRE FOUNDATION

ABBÉ PIERRE FOUNDATION

STRATEGY & BRANDING

SOLIFAP SUBSIDIARY LAUNCH

Bug created the new identity for the launch of SOLIFAP, a solidarity investment subsidiary of Abbé Pierre Foundation. The project is the first major work of strategic thinking capability to position SOLIFAP as a brand alongside the Foundation (brand hierarchy and rhetoric components).

We designed an identity in line with the new brand territory of the Foundation. In addition of print and digital graphic guidelines, digital ecosystem consulting.


Results: communication actions in progress.