Comexposium’s SIAL is a series of international trade shows in Paris and 6 other countries. Since 2015, Bug has been entrusted to create and develop Sial’s global communication campaigns.

In 2015, we launched a disruptive campaign with the concept ‘Look Deeper’ to show the brand’s avant-garde ambition and put its name on the market.

Following the success in 2015, in 2019 Bug continued to establish and nourish the positioning of the brand through a project orbiting the idea of ‘speech’, the way of expressing oneself on all touchpoints. The campaign brought modernity, dynamics and openness to a well-known brand.