Etat Pur

Etat Pur

Art direction

Visual identity

Etat Pur is a NAOS brand reinventing cosmetics in their purest form, separating active ingredients from everyday skin care products. In full relaunch, Etat Pur redefines its brand identity.

The agency defined the brand platform and storytelling. An educational approach illustrated by a unique visual territory. The brand stands out from the usual cosmetic codes, embodying accuracy and accessibility.

Results: brand stragy embodied in content peoduction (4 shootings, photos, video, motions, illustrations, print and web media, social media, website content…)