STRATEGY & BRANDING
Initiative France, the first entity financing business start-up (honour loan + support) wished to communicate in a consise and engaging way its projects realised in 2018.
The concept at play as well as the main driver of this publication: a manifesto highlighting the vision and terms of actions carried out. The bi-colour graphic structure brings out the key actions and puts the human at the heart of the report. Two publications were developed: an essential that summarises the key actions and an annual report.
Results: a popular approach that was pushed forward internally and by CA.