Visual identity & semantics

Identity creation

La Fabrique is the incubator of the La Poste network. Our aim was to clarify the mission of La Fabrique and to bring forth its innovations.

The agency created an identity that reflects the innovative and forward thinking culture of La Fabrique to spearhead a different way of thinking. The communication territory was also charted with a humorous tone to attract attention and assert the innovative role of La Fabrique within the La Poste network.

Results: a discourse adopted immediately with original supporting materials that roll out quickly