In 20 years,
the weight of a web page
has multiplied by 115…

After two decades of ‘gourmet evolution’,
it’s time to take the digital world out of this obesity race
and ensure that environmental concerns are at the heart
of UI/UX issues and technical developments.


TWh of electricity

Is the web’s worldwide footprint in 2018.
That is to say the equivalent of 40 to 50 nuclear power plants
and twice the French electricity consumption.

608 MM

In 2018, the digital consumption represents
608 million tonnes of carbon equivalent,
and about 8.8 billion m3 of water.


Liters of water

Is the footprint for an internet user in a year.

What is digital sustainability ?

The web’s ecological footprint has exploded
between 2008 and 2018. The weight per page has been multiplied by 20.
This means has much energy consumed by the user and hosting sites.
This is why, each actor must take one’s own responsibilities
and commit to significantly reduce the ecological
cost of websites and one’s digital consumption.


The design of a website greatly influences the display performances on the different devices. Choosing to select and use RGB colors that consume less will enable to save energy. It is the same for UX: a simplified UX will limit the number of clicks and offer a more fluid navigation. Also, choosing Fonts from a web library avoids increasing the websites ecological cost.


The use of media and related storage has a true impact on the digital footprint of websites. Using the right compression, adapted dimensions and new export formats for image, video and audio files enables to reduce their weight and thus optimize the loading time and the footprint on hosting servers.


Limiting the number of requests between the website and the server, by combining the static files such as CSS libraries & Javascript, by only developing the necessary functionalities and by using the browser cache function, enables to reduce the serve load and the energy consumption during browsing.


Choose a server adapted to your needs in order to optimize its use and maximize how you use its storage capacity, rather than a server that uses more energy while its capacity is under-exploited. ‘Green’ hosting offers also enable to reduce the digital ecology footprint: they use renewable energy for their devices.

Why is this website eco-designed?


Of our pages are rated A

23 out of 24 of this website’s principal pages are rated A on GreenIT analysis.
We made the choice on the project showcase to prioritize optimal graphical elements considering it’s relevance with our activity.


For the average page on Greenspector

We measure the impact of our website while navigating on smartphone’s battery.



Since it’s creation, our initiative of digital sobriety as been awarded by the Green Code label Gold which certify use of eco-design good practices during it’s coding, and the Green Tech Innovation award as a proof of the methodological viability of our approach.

Our initiative

At Bug, we launched in 2019 to ‘make digital greener’. We bring together all the expertise (designers, developers, web hosting companies, web-marketers) to enable us to design and develop lighter websites / apps / digital platforms. We are keen to share our feedback and knowledge with the green community.

More about our dedicated digital sustainability expertise

We are certified as Green French Tech by the French Ministry of Environmental Transition

Our ecodesign

1% for the planet Green Code Label