STRATEGY & BRANDING
On the merger of PACT and Habitat & Développement federations, Bug created a breakthrough brand identity to symbolise and govern the transition to a new Movement; and to put the brand in the social and solidarity economy.
A participatory approach consisting of workshops to design a brand name, SOLIHA – solidarity for housing, which anchors the mission of the Movement: social support related to housing.
Results: simplification of the existing brand hierarchy to capitalise on a single brand block, common to all structures. Creation of an identity, graphic and editorial guidelines, the website and the main communication media.